Updated 09-26-12 DB
Homa Files Blog
Introduction
About HomaFiles
About Ken Homa
Point & Click MAPS
Analytical Frameworks & Models
Analytical Processes
HomaNotes on Marketing
Articles & Books
Course FastLinks
Business Basics
Strategy
Marketing Jokes & Disses
Marketing Management
Marketing Information - MR
New Product Development
Advanced Pricing (Price, Value, Profitability)
Advanced Marketing Strategy
    Strategic Effectiveness ACE
    4 Stages of Strategic Thinking
    Good - Great Strategy
    Strategic Profit Positions Matrix
    Tipping Points
    Diffusion Models
    Rogers' 5 Factors
    Crossing the Chasm
    Beyond the Chasm
    Technology Adoption - Value Discipline Link
    Value Maps
    Marketing Strategy KFS
    The Long Tail
       The Long Tail - Anderson - Wired Oct 2004
       NetFlix - Long Tail - Rappa Digitalenterprise 2006
       Homa Hi-Lites - The Long Tail
       Artists Find Audiences Online WashPost 8-21-06
       Long Tail - Anderson Rebuts WSJ 7-26-06
       Long Tail - Long Until Wagging WSJ 7-26-06
       Long Tail - Extinction of Mass Culture - Fortune 7-12-06
       Going Long (Tail) - New Yorker Review 7-10-06
Supply Chain Management
Social Marketing - CSR
Operations Management (POM)
Profitability Models
eComm & High Tech
Companies & Industries
Homa Hi-Lites - Books & Articles
World Markets
Problem Solving - General
Case Interviews
Case Analysis
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Taxes - Income & Estate
PC Odds & Ends
Current Events