Updated 09-26-12 DB
Homa Files Blog
Introduction
About HomaFiles
About Ken Homa
Point & Click MAPS
Analytical Frameworks & Models
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HomaNotes on Marketing
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Course FastLinks
Business Basics
Strategy
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Marketing Management
Marketing Information - MR
New Product Development
Advanced Pricing (Price, Value, Profitability)
Advanced Marketing Strategy
    Strategic Effectiveness ACE
    4 Stages of Strategic Thinking
    Good - Great Strategy
    Strategic Profit Positions Matrix
    Tipping Points
    Diffusion Models
    Rogers' 5 Factors
    Crossing the Chasm
    Beyond the Chasm
       Crossing the Chasm & Beyond
       Bowling Alley Market Development
       Tornado Strategies
       Main Street Strategies
    Technology Adoption - Value Discipline Link
    Value Maps
    Marketing Strategy KFS
    The Long Tail
Supply Chain Management
Social Marketing - CSR
Operations Management (POM)
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eComm & High Tech
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