Updated 09-26-12 DB
Homa Files Blog
Introduction
About HomaFiles
About Ken Homa
Point & Click MAPS
Analytical Frameworks & Models
Analytical Processes
HomaNotes on Marketing
Articles & Books
Course FastLinks
Business Basics
Strategy
Marketing Jokes & Disses
Marketing Management
Marketing Information - MR
New Product Development
    NPD Overview
    NPD Process Overview
    NPD Process Fuzzy to Focused
    First Mover Advantages
    New Product Failure Rates
    New Product Failure Scenarios
    Top 10 Innovation Themes S+B Q2-01
    Ideation
    Screening
    Design
       NPD Design Overview
       Product Design Elements
       Target Costing
       Rapid Prototyping
       Design for Mass Customization
       Outsourcing Innovation BW 4-21-05
    Market Test
    Launch
    Patents
Advanced Pricing (Price, Value, Profitability)
Advanced Marketing Strategy
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Social Marketing - CSR
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eComm & High Tech
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