Updated 09-26-12 DB
Homa Files Blog
Introduction
About HomaFiles
About Ken Homa
Point & Click MAPS
Analytical Frameworks & Models
Analytical Processes
HomaNotes on Marketing
Articles & Books
Course FastLinks
Business Basics
Strategy
Marketing Jokes & Disses
Marketing Management
Marketing Information - MR
    Marketing Info Overview - Process
    Marketing Info Perspective
    Trend Spotting Mindset
    Market Research Objectives
    Market Research Design Elements
    Marketing Info Data to Info
    Market Research Tasks & Tools
    Empathic Research Tools
    Empathic Research Typology
    In depth Interviews Ohmae Quote
    Few Observations Yield Mucho Info
    Market Research KFS
    Shoot the Focus Group BW 11-14-05
    Ethnography - Science of Desire BW 6-5-06
    Applied MR - Semantic - Conjoint -MDS
       Applied MR Intro
       Semantic Scaling Summary
       Snake Chart - Semantic Scaling
       Ideal Points
          Ideal Points Overview
          Ideal Points Shapes
          Ideal Points - Proximity
       Perceptual Mapping
       Multidimensional Scaling
       Semantic - MDS Summary
       Proximity Rules
       Targeting Strategies
       Conjoint Measurement
New Product Development
Advanced Pricing (Price, Value, Profitability)
Advanced Marketing Strategy
Supply Chain Management
Social Marketing - CSR
Operations Management (POM)
Profitability Models
eComm & High Tech
Companies & Industries
Homa Hi-Lites - Books & Articles
World Markets
Problem Solving - General
Case Interviews
Case Analysis
Misc. Concepts & Jargon
Career Perspectives
Health & Welfare
Wine
Personal Finance
Taxes - Income & Estate
PC Odds & Ends
Current Events