Updated 09-26-12 DB
Homa Files Blog
Introduction
About HomaFiles
About Ken Homa
Point & Click MAPS
Analytical Frameworks & Models
Analytical Processes
HomaNotes on Marketing
Articles & Books
Course FastLinks
Business Basics
Strategy
Marketing Jokes & Disses
Marketing Management
Marketing is ...
Marketing 6 Ps Plus - MAP
Marketing Core Concepts
Marketing 6 Ps ASQs
Marketing 6 Ps Template
NetMBA Marketing
QuickMBA Marketing
Marketing ACE
Marketing - Drucker Quotes
Marketing - Customer Obsession
Marketing Process Overview
Marketing Mix - Concepts & Perspectives
Integrated Marketing Mix Overview
3 Cs & RPV
Sales & Demand Forecasting
Customer Satisfaction
People
Segmentation
Customer Development
Product
Product Life Cycle
Branding
10 Breakaway Brands Fortune 9-18-06
Branding: AT&T to Drop Cingular Name Forbes 6-6-06
Branding: 5 New Lessons BW 2-14-05
Brand Architecture Mercer MJ #12
Brand equity
Branding Perspectives
Branding Dimensions - Aaker
Branding Myths - New Realities
Brand Self-Assessment Mercer MJ #12
Private label rationale
Branding Commodities
Global Brands Fortune 11-26-01
CoreBrand 2002 Brand Values
CoreBrand Brand Power 2006
Branding Beef WSJ 2-20-02
Luxury Labels & Private Equity WSJ 5-23-07
Pricing
Promotion
Marketing Communications
Advertising
Promotions - Trade & Consumer
Distribution
Sales Force Management
Post-Purchase Service
Performance Metrics
Marketing Plans - Overview
Marketing ROI - MRM - CLTV
Dashboards
Competing on Analytics
Marketing Information - MR
New Product Development
Advanced Pricing (Price, Value, Profitability)
Advanced Marketing Strategy
Supply Chain Management
Social Marketing - CSR
Operations Management (POM)
Profitability Models
eComm & High Tech
Companies & Industries
Homa Hi-Lites - Books & Articles
World Markets
Problem Solving - General
Case Interviews
Case Analysis
Misc. Concepts & Jargon
Career Perspectives
Health & Welfare
Wine
Personal Finance
Taxes - Income & Estate
PC Odds & Ends
Current Events
