Updated 09-26-12 DB
Homa Files Blog
Introduction
About HomaFiles
About Ken Homa
Point & Click MAPS
Analytical Frameworks & Models
Analytical Processes
HomaNotes on Marketing
Articles & Books
Course FastLinks
Business Basics
Strategy
Marketing Jokes & Disses
Marketing Management
Marketing Information - MR
New Product Development
Advanced Pricing (Price, Value, Profitability)
Advanced Marketing Strategy
Supply Chain Management
Social Marketing - CSR
Operations Management (POM)
Profitability Models
eComm & High Tech
Companies & Industries
    Advertising
    Airlines
    Airlines - Delta's Jan. '05 Fare Structure Change
    AOL
    Amazon
    American Express
    Apple
    Auto Industry
    B-Schools
    Banking - Financial Services
    Beer - Miller
    Berkshire Hathaway - Buffett
    Best Buy
    Broadband
    Cable TV / HDTV
    Call Centers
    Casinos - Gaming
    CitiCorp
    Coke
    Credit Cards
    Dell
    Digital Media
       TV Makes the Hits AP 7-14-07
       Sampling to Curb Piracy - Emory April 2006
       Can Cell Phones Save the Music Business Biz 2.0 9-1-05
       Roadcast Rage Wired 5-31-05
       Sales of Albums Up Some WSJ 12-31-04
       Digital Music Gripes WSJ 12-20-04
       Timeline: Online Music Battle WSJ 12-19-04
       Recordable DVDs BW 12-6-04
       Digital Music Mess BW 11-15-04
       Movie Downloads Coming WSJ 8-30-04
       Music Industry's Move vs. Swappers Hits Snag WSJ 12-22-04
       Piracy - Legal Battle Fortune 10-27-03
       Music Pirates - You're Dead BW 9-8-03
       Download Tide May Have Ebbed Forbes 8-5-03
       Self-destructing files Reuters 6-16-03
       RealNetworks - 79 cent Downloads
       Kodak - Digital Dilemma 3-24-03
       Reinventing the CD NYT 2-23-03
       E Books - Who is Afraid Fortune 2-5-01
       eBooks Read 'em and Weep Fortune 2-5-01
    Disney
    eBay
    Energy
    Enron
    ESPN
    Fannie Mae
    FedEx
    Fidelity
    Gap
    GE
    Gillette
    Google
    GPS
    Hotels
    HP
    Insurance
    Internet
    IBM
    Intel
    Intuit
    Kodak
    Kraft
    L'Oreal
    3 M
    Mattel
    McDonald's
    McKinsey
    Media Measurement
    Merrill Lynch
    Microsoft
    Music Industry
    Netflix - Blockbuster - Movies - VOD
    Netscape
    Nike
    Nintendo
    OnStar / Telematics
    Palm - Blackberry - etc.
    PC Industry
    Pepsi
    Pets & Vets
    Pharmaceuticals
    Polaroid
    P&G
    Progressive Insurance
    Radio
    Satellite TV - Radio
    Sears
    Segway
    Sony
    Sports Marketing
    Starbucks - Coffee
    Sun Micro - Will it rise again BW 11-25-02
    Telecom - Cell Phones
    Telematics
    TiVo
    UPS
    Venture Capital
    Wal-Mart & Target
    Wireless
    Verizon
Homa Hi-Lites - Books & Articles
World Markets
Problem Solving - General
Case Interviews
Case Analysis
Misc. Concepts & Jargon
Career Perspectives
Health & Welfare
Wine
Personal Finance
Taxes - Income & Estate
PC Odds & Ends
Current Events