Updated 09-26-12 DB
Homa Files Blog
Introduction
About HomaFiles
About Ken Homa
Point & Click MAPS
Analytical Frameworks & Models
Analytical Processes
HomaNotes on Marketing
Articles & Books
Course FastLinks
Business Basics
Strategy
Marketing Jokes & Disses
Marketing Management
Marketing Information - MR
New Product Development
Advanced Pricing (Price, Value, Profitability)
Advanced Marketing Strategy
Supply Chain Management
Social Marketing - CSR
Operations Management (POM)
Profitability Models
    Invisible Hand
    Performance measurement - overview
    Marketing profitability metrics
    Profitability Levers
    Wealth Creators
    Profit Perspectives
    Profit Imperative
    Goals -> Financial Returns
    Stretch Targets
    15% Delusion Fortune 2-5-01
    Corporate Life Cycle
    Profits Management - STEM
    Profit 'Models'
    Profit Drivers
    Profit Drivers Marketing Perspective
    Traditional Performance Metrics - Issues
    Traditional Performance Metrics - Dysfunctional Behaviors
    Performance Metrics - Causation - Diagnosis
    Expectations Investing Rappaport Fortune 1-21-02
    Capital Number Won't Lie Colvin Fortune 1-21-02
    MVA - EVA
    Business Model Economics - 3 Questions
    ROI Trees
    ROI - One Number that Won't Lie Fortune Article
    ROI - EVA Dilemma
    Sample Bank ROI Issue Tree
    IRR Example
    IRR Example Answer
    PIMS
    Balanced Scorecard
    ABC - ABM
    Customer - Product Profitability - CRM
    Customers - Angels & Devils
    Loyalty Economics
    Customer Equity
       Calculating Acquisition Equity
       Calculating Retention Equity
       Calculating Add-on Sales Equity
    Stock Options
    Web-metrics - ComScore "Visits"
eComm & High Tech
Companies & Industries
Homa Hi-Lites - Books & Articles
World Markets
Problem Solving - General
Case Interviews
Case Analysis
Misc. Concepts & Jargon
Career Perspectives
Health & Welfare
Wine
Personal Finance
Taxes - Income & Estate
PC Odds & Ends
Current Events