Updated 09-26-12 DB
Homa Files Blog
Introduction
About HomaFiles
About Ken Homa
Point & Click MAPS
Analytical Frameworks & Models
Analytical Processes
HomaNotes on Marketing
Articles & Books
Course FastLinks
Business Basics
Strategy
Marketing Jokes & Disses
Marketing Management
Marketing Information - MR
New Product Development
Advanced Pricing (Price, Value, Profitability)
Advanced Marketing Strategy
Supply Chain Management
Social Marketing - CSR
Operations Management (POM)
Profitability Models
Invisible Hand
Performance measurement - overview
Marketing profitability metrics
Profitability Levers
Wealth Creators
Profit Perspectives
Profit Imperative
Goals -> Financial Returns
Stretch Targets
15% Delusion Fortune 2-5-01
Corporate Life Cycle
Profits Management - STEM
Profit 'Models'
Profit Drivers
Profit Drivers Marketing Perspective
Traditional Performance Metrics - Issues
Traditional Performance Metrics - Dysfunctional Behaviors
Performance Metrics - Causation - Diagnosis
Expectations Investing Rappaport Fortune 1-21-02
Capital Number Won't Lie Colvin Fortune 1-21-02
MVA - EVA
Business Model Economics - 3 Questions
ROI Trees
ROI - One Number that Won't Lie Fortune Article
ROI - EVA Dilemma
Sample Bank ROI Issue Tree
IRR Example
IRR Example Answer
PIMS
Balanced Scorecard
ABC - ABM
Customer - Product Profitability - CRM
Customers - Angels & Devils
Texas Power - Hard Line WSJ 3-22-05
Customer Profitability Conundrum S+B 12-02
Customer Profitability Fortune 9-30-02
Brokers Leaving You in the Cold BW 2-18-02
Most Profitable Customers BW 9-14-98
Loyalty Economics
Customer Equity
Stock Options
Web-metrics - ComScore "Visits"
eComm & High Tech
Companies & Industries
Homa Hi-Lites - Books & Articles
World Markets
Problem Solving - General
Case Interviews
Case Analysis
Misc. Concepts & Jargon
Career Perspectives
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Taxes - Income & Estate
PC Odds & Ends
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