Notes

Slide Show

Outline

1	Value Maps
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6	Preference Models Research Illustration How sweet is your ideal cola ? How important is it to you that a cola have the proper sweetness ? How closely does brand X match to your ideal sweetness ?
7	Perceptual Map
8	Perceptual Map
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21	Perceptual Map
22	Perceptual Map
23	Perceptual Map
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26	Value Maps