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Welcome to the HomaFiles ©  -- a reference site for Applied Marketing Management,
Advanced Marketing Management, Price, Value & Profitability and Models of Profitability ©                             

This collection of concepts, models, and analytical processes was developed
for the exclusive use of students, alumni, faculty, benefactors, and designated friends
of Georgetown University's McDonough School of Business by Prof. Ken Homa.  
It is strictly intended for non-commercial use.

All efforts have been made to attribute ideas to original sources and to respect all
copyright privileges. But, given the 'pass along' nature of much of the material, there
may be inadvertent omissions which will be remedied when brought to my attention.
 

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